Some people complain about the fact there will be a drop in website traffic some businesses rely on Facebook traffic. There are pros and cons to using Instant Articles.
That leads us on nicely to… How Do They Benefit Me?
20% more articles are being read and people are 70% less likely to abandon an article. The results to date have been amazing for Facebook. For Facebook, that gives their users a sub-par experience. If something doesn’t load instantly, we click off it. As consumers these days, we have very little time (attention) to wait for things to load. Rather than clicking on a link and it taking you to a website, the article will load within Facebook.įacebook’s goal is for users to have the best experience on the platform as possible. How many times have you clicked on an article on Facebook, only to find yourself waiting on that article to load? With Instant Articles, your content should load up to 10x faster. What Are Facebook Instant Articles?įacebook Instant Articles were built to solve one particular problem – slow loading times on the mobile web. In this article, I’m going to talk about what Instant Articles actually are, how they can benefit your business and also how to set them up if you have a WordPress website.
The announcement of Instant Articles came in February 2016, but they were officially opened for all in April. Facebook Instant articles are open to publishers of all sizes.
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